{"id":1542,"date":"2020-06-22T14:55:48","date_gmt":"2020-06-22T12:55:48","guid":{"rendered":"https:\/\/www.filtre-story.fr\/?page_id=1542"},"modified":"2020-06-22T17:20:11","modified_gmt":"2020-06-22T15:20:11","slug":"why-create-social-media-branding-instagram-filter","status":"publish","type":"page","link":"https:\/\/www.filtre-story.fr\/en\/why-create-social-media-branding-instagram-filter\/","title":{"rendered":"Why ?"},"content":{"rendered":"

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Why create a filter?<\/strong><\/h1><\/span>
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    Instagram has more than 1.1 billion active users<\/strong><\/p>\n<\/div><\/li>

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    More than 27 million professional profiles<\/strong> worldwide<\/p>\n<\/div><\/li>

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    18 million French people<\/strong> active on the network<\/p>\n<\/div><\/li><\/ul>

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    In France, Instagram is considered by influencers in 2019 as the network generating the most engagement<\/strong> (for 71.7% of the influencers surveyed).<\/p>\n<\/div>

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    Luxury, sportswear and beauty are the top 3 sectors for which brands appeal most to influencers for their Instagram marketing strategy. 91% of Luxury brands use Instagram influencers<\/strong>. But not only !<\/p>\n

    33% of the most watched Stories come from brands.
    \n62% of users say they are more interested in a brand or product after seeing it in a Story.<\/p>\n

    Regarding Instagram filters, it should be understood that the platform pushes “filtered” content and increases their visibility. Take a test for yourself, an “augmented” publication gets between 4 and 100 times more views.<\/strong> The time spent on an Augmented or “filtered” Story is 8 times greater<\/strong>.<\/p>\n

    On top of that, it is simply fabulous to invite fans of a brand to fully immerse themselves in the universe of the brand and to become an active Brand Ambassador<\/em> by sharing unique content.<\/p>\n

    So convinced?<\/p>\n<\/div>

    <\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-1542","page","type-page","status-publish","hentry"],"yoast_head":"\nSocial Media Branding Strategy with Instagram Effects and Filters<\/title>\n<meta name=\"description\" content=\"To increase the visibility of your brand on Instagram, we recommend that you create your custom filters to invite your fans into the world of the brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.filtre-story.fr\/en\/why-create-social-media-branding-instagram-filter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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